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Expert content on PR strategy, AI in communications, and press release best practices.
How to Write a Press Release That Journalists Actually Read
The anatomy of a press release that gets picked up, based on analysis of 10,000+ successful submissions.
Apr 8, 2026 · 8 min read
The Future of PR: How AI Is Transforming Communications
From automated wire distribution to AI-generated media pitches - what the next decade of PR looks like.
Mar 25, 2026 · 12 min read
Press Release Distribution: 2026 Channel Effectiveness Report
We analyzed 50,000 press releases to determine which distribution channels drive the most coverage.
Mar 18, 2026 · 10 min read
7 Mistakes Founders Make With Their First Press Release
Common pitfalls and how to avoid them when announcing your startup to the world.
Mar 10, 2026 · 6 min read
Building a Media List That Gets Results
How to identify, organize, and maintain journalist contacts for maximum press coverage.
Feb 28, 2026 · 9 min read
Localizing Press Releases: Beyond Translation
Why direct translation fails and how cultural adaptation leads to better international coverage.
Feb 15, 2026 · 7 min read